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Archives: April 2014

Social TV Panel on ‘Secret Social Sauce,’ Second Screen Helping or Hurting TV News

Social TV panelThe TVNewser Show got a whole lot more social yesterday when your humble author moderated a “Rise of Social TV” panel covering all things social TV and second screen.

On how growing on-air social media integration is making an impact on TV news, NBC News’ Senior VP of Editorial and Innovation Julian March suggested social media in many ways “completes the set” for NBC News’ coverage, serving as a growing complement to traditional TV. Fox News’ Chief Digital Officer Jeff Misenti spoke about the “delicate balance” between understanding your main TV audience and drawing in new audiences on social and digital.

“All of these mediums change television so that it’s two-way communication, so that we can get feedback from people in real-time, and in some cases apply that to programming,” Misenti said, adding that the key is not to get “too cute” where your on-air integration becomes polarizing.

Bloomberg TV’s social media head Katy Finneran spoke about the challenge of getting your consumers attention when they have too many social and digital platform options to begin with. “Validating your audience” is key, Finneran said, which includes showing social feeds on-air and having anchors reply to social users during their shows on air.

A non-TV newser, i.TV founder Brad Pelo, talked about the core audience of “amplifiers,” who will serve as news and entrainment networks’ advocate if they “learn how to talk to them correctly.”

Here were the other takeaways from the panel:

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Facebook f8: 4 New APIs Specifically For Media Companies

facebook_logoToday at its f8 developer conference, Facebook announced the introduction of four APIs designed to help media organizations seamlessly integrate Facebook content and data into their broadcasts and reporting. The announcement comes a week after Facebook introduced FB Newswire, a tool designed to help journalists publicly shared posts into their reporting.

The APIs now available to media companies are: Trending, Topic Insights, Topic Feed, and Hashtag Counter. Via Facebook, here’s a summary of each:


The Trending API exposes a list of depersonalized trends that people are currently talking about on Facebook.

Topic Insights

The Topic Insights API provides aggregate anonymized insights about people mentioning a certain topic.

Topic Feed

The Topic Feed API lets you search for any topic and see a ranked feed of public posts about that topic.

Hashtag Counter

The Hashtag Counter API lets you count the number of times a specific hashtag has been used within a certain timeframe.

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NBC’s head of research on Twitter driving ratings: ‘it just isn’t true’

twitter-tvThe war to make sense of social TV took an interesting turn yesterday when NBCU’s head of research Alan Wurtzel told the Financial Times’ Emily Steel that Twitter isn’t driving ratings. Re/code’s Peter Kafka summed up the key quotes from Wurtzel:

The crucial quotes from Wurtzel, relayed by the FT’s Emily Steel: “Why wouldn’t I want to say to you, ‘We have a potent new way in which we can drive ratings?’” But “it just isn’t true,” he added. “I am saying the emperor wears no clothes. It is what it is. These are the numbers.”

Here’s how Twitter CEO Dick Costolo has since responded. Read more

USA Network’s ‘SVU: No More Excuses’ Marathon a Social and Ratings Success

Lawandorder02Last week we wrote about USA Network’s 16-hour Law & Order: Special Victims Unit marathon in partnership with Mariska Hargitay’s Joyful Heart Foundation and the NO MORE campaign.  The marathon took place on Sunday and the episodes centered on domestic violence cases. PSAs featuring series stars Hargitay, Ice-T, Danny Pino and Kelli Giddish saying “NO MORE” to domestic violence and sexual assault were played throughout the marathon.

The night proved to be a big success, both ratings-wise and across social media. The episodes that aired between 7-11pm, compared to episodes in the same timeslot last year, delivered double-digit ratings increases across the board with an average of 2.6M total viewers.

In the lead up to the marathon, and on the day of, USA, the Joyful Heart Foundation, and NO MORE leveraged social media to get out the message about preventing domestic and sexual violence. The hashtags #sayNOMORE, #NOMORE and #NOMOREexcuses trended nationally. Read more

Chatterbox: an inside look at social TV in Thailand

appicon-76@2xIn the U.S. many of the second screen apps that had hoped to thrive as compliments to the viewing experience are now gone. In Thailand however (which has a population of about 66 million), the second screen has actually matured a bit differently because of a TV economy and consumer base that watches differently. We recently connected with Thailand-based Chatterbox, an app that has features similar to tvtag, and Viggle. In Thailand and India (where the app is also available) they “have roughly 200k downloads on both iOS and Android” according to the company who were born out of Startup Weekend 2011 in Bangkok.   Read more

The NBA Community Reacts on Social to Donald Sterling’s Lifetime Ban

121210092244-nba-logo-wordmark-275-wide.story-topThe NBA community – its players, former players, and fans – tuned in today to watch Commissioner Adam Silver’s press conference on the actions that the league would take against Los Angles Clippers owner Donald Sterling. An audio recording of Sterling telling his girlfriend that he did not want her bringing black people to games was first posted to TMZ late last week.

After the tape was released, LeBron James and Michael Jordan took hard stands against Sterling, and Clippers players have since been placed in a difficult position as they try to remain focused on a first-round playoff matchup with the Golden State Warriors. On Sunday, the Clippers turned their warmup gear inside out in protest, and the Miami Heat followed their lead before last night’s game against the Charlotte Bobcats.

With demonstrative protests from players a certainty should Silver’s response had not been forceful enough, Silver announced that he was issuing Sterling a lifetime ban. Silver followed this by saying that that he had the full support of other owners to force a sale of the team. Read more

Tune in for USA Network’s ‘Playing House’ social bash tonight

Playing House - Season 1Tonight, USA Network’s “Playing House” will premiere at 10/9c. The show “is a single-camera buddy comedy about what happens when two best friends come back together just when they need each other the most,” according to the network. In honor of the big premiere “stars and creators  Lennon Parham and Jessica St. Clair are throwing the ultimate best friend social bash in New York City and are inviting viewers to grab their best friends to join them via Twitter for unfiltered commentary, real-time reactions and ‘bestie banter.’” Read more

NBC Sports to Provide Record Amount of Kentucky Derby Coverage


NBC Sports Group is devoting more coverage than ever to this year’s Kentucky Derby, “The Fastest Two Minutes in Sports.” The record 15.5 hours of coverage begins tomorrow at 4 p.m. ET on NBCSN, and will conclude on Saturday, the day of the race.

NBC Sports will make the coverage available to stream via its ‘NBC Sports Live Extra’ desktop, mobile, and tablet experiences. The ‘Sports Live Extra’ experience will offer fans four exclusive camera angles, additional analysis from NBC Sports commentators, and highlights from the “Road to the Kentucky Derby” lead-in races.

As part of its sports coverage, NBC has been creating ‘All Access” social hubs. Similar to the experience created for the 2014 NHL Playoffs, the Kentucky Derby has its own social hub at The hub features a collection of Derby Instagram photos and ‘Paddock 140: 140th Kentucky Derby in 140 Characters.”  Read more

Yahoo! NewFront: The average Tumblr sponsored post is reblogged 10,000 times

photoYahoo!’s NewFront took place tonight at NYC’s beautiful Lincoln Center. The presentation was led by CEO Marissa Mayer and CMO Kathy Savitt who reiterated their investment in a social and mobile internet filled with original and live video. Not surprisingly, Tumblr was at the center of the conversation. Mayer pointed to the fact that the average Tumblr sponsored post is reblogged 10,000 times to tell the room of advertisers how important the platform really is.  Read more

How Canvs Aims to Go Beyond Raw Data to Reveal Social Users’ Emotions

CanvsMashwork, a social insight firm, aims to tap into what’s behind social users’ emotions by launching its new platform, “Canvs.”

The company’s recently announced social-TV product looks beyond “volumetric buzz” measurements to reveal the emotions behind social conversation; an expansion from measuring how many people are talking on social to the sentiments behind the conversation.

“The social TV industry is maturing…networks and marketers are now starting to ask harder questions,” Mashwork CEO and founder Jared Feldman tells Lost Remote.

“They’re no longer content just to know how much volume—they want context. It’s one thing to be able to tell that Twitter volume spiked during a key sequence in your show, but it’s another thing entirely to be able to tell that women loved the moment, men hated it, and people who make more than $75k a year found it boring. Those are the kind of insights Canvs provides.”

Canvs’ technology claims to gives marketers a breakdown of what content has audiences reacting at a certain point in time– for example a plot development during a popular TV show.

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