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Archives: May 2014

The cast of Bravo’s ‘The People’s Couch’ discuss using social while watching TV on TV

The People's Couch - Season 1In October, we wrote about Bravo’s “The People’s Couch” a show that features different sets of families and friends as they watch TV’s most popular shows that air throughout the week as the audiences at home watch their reactions. The show is coming back next week with one hour episodes beginning on June 3rd from 10-11pm. In addition to being a TV show about watching TV a social TV community has emerged around the characters and the shows they’re watching creating the perfectly meta social TV mix. We interviewed the Zeno family and the guys on the show about social TV and being on the show. Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now! 
 

WhatsApp to be Key Part of Mediaset España’s World Cup Social TV Strategy

Directo-multicamara-sociales-central-datos_MDSIMA20140527_0301_39Mediaset España this week announced a partnership with WhatsApp as the network prepares its social TV strategy ahead of the 2014 FIFA World Cup.

Mediaset España, which owns Telecinco and Cuatro and has been one of the leading social TV broadcasters in Spain, will seek to tap into WhatsApp’s 26 million active Spanish users. The network has created a World Cup hub at www.telecinco.es/mundialbrasil2014, and fans will be able to stream up to six games at a time. Between Telecinco and Cuatro, Mediaset Spain will broadcast a total of 25 matches.

As part of the deal with WhatsApp, which was acquired by Facebook in February, Mediaset will provide viewers with a phone number and ask them send pictures and comments to be posted to Mediaset’s World Cup microsite. Mediaset will also be able to provide fans with scores and updates. Read more

Report: Sony and Hulu in Talks to Revive ‘Community’ for Sixth Season

CommunityFans of the recently cancelledCommunity” might have reason to rejoice, as Sony Pictures Television is in talks with streaming service Hulu to air new episodes, TheWrap reports.

Hulu already has the digital rights to repeats on the show’s first five seasons. “Community” is also the type of series that does well on streaming sites due to its niche comedy and very strong online fan community — that doesn’t always translate to live viewership metrics still used heavily by networks to measure a show’s success.

A sixth season on Hulu would be a victory for the show’s fans, who spurred the hashtag #SixthSeasonandaMovie before the show got cancelled. As we reported, after the show was cancelled earlier this month, fans looked toward Netflix as a possible platform for its revival.

Social Sentiment and Actionable Insights: Mashwork Partners with PunchTab

cabvsLast month we wrote about ‘Canvs,’ the new social sentiment platform launched by the analytics company ‘Mashwork.’ Now, Mashwork is partnering with ‘PunchTab’ to give entertainment marketers an even deeper understanding of consumer behavior and sentiment. The Silicon-Valley based PunchTab is a multi-platform engagement and insights platform.

“They’re no longer content just to know how much volume—they want context, Mashwork CEO and founder Jared Feldman told Lost Remote in April. “It’s one thing to be able to tell that Twitter volume spiked during a key sequence in your show, but it’s another thing entirely to be able to tell that women loved the moment, men hated it, and people who make more than $75k a year found it boring. Those are the kind of insights Canvs provides.”

Combining this type of data with PunchTab’s second screen solution will give social decision makers the tools needed to execute future social TV campaigns. Here is an example of how the partnership could work, via the release: Read more

Android Users Want to Control TV and Video Experience with Their Phones (Infographic)

appcarouselAppCarousel, a leading app creation and app management company used by many mobile phone and TV manufacturers, recently launched ReachPlay, an over-the-top media solution.

ReachPlay is a video and advertising platform that will allow content creators, networks, and aggregators to deliver a seamless TV Everywhere experience to users that is also profitable. ReachPlay will support Google Chromecast, and will be developed with a mobile-first mindset.

Why mobile-first? ReachPlay recently surveyed Android users in the US on their TV viewing habits, and the results confirm that mobile is the preferred choice for watching video: Read more

How GoGoGab is aiming to change social TV interactions with celebrities and brands

Screen Shot 2014-05-29 at 4.06.16 PMThe social TV startup world is in flux. Many platforms have come and gone as Twitter, Facebook, reddit, Pinterest and Tumblr solidified their ownership over the social TV conversations. One area that’s still pretty social media primitive is the most popular way that celebrities interact with each other during television, an area that Twitter values as extremely important too. GoGoGab is a new platform, in beta, that helps you “chat with your favorite stars live.” You can sign up for their beta here. We interviewed CEO and Founder Richard Janes about how the platform fits into social TV. Read more

Have We Seen the Last of Walter White?

AMC’s “Breaking Bad” was a social TV behemoth, as its cast often interacted with social fans throughout its five seasons.

The show might have ended its legendary run last year, but Bryan Cranston might have sparked a firestorm this afternoon, suggesting the final scene of the show might not be the end (spoiler alert for those who haven’t watched the whole show).

“You never saw a bag zip up or anything,” Cranston said on CNN about his alter-ego Walter White dying on-screen. “I dunno,” White answered as to whether White was dead. “Never say never.”

Let the social media freak out begin!

NBC News Leverages Digital Following Exclusive Edward Snowden Interview

SnowdenNBC News scored a big exclusive last night as “Nightly News” anchor Brian Williams’ full-hour interview with NSA-leaker Edward Snowden, taped a week earlier in Moscow, aired from 10pm-11pmET (the interview drew close to 6 million).

But the coverage didn’t end on TV, as Williams invited his audience to NBCNews.com for extended coverage from 11pm-midnightET.

Williams hosted a roundtable featuring NBC News correspondents and former U.S. government intelligence officers; the network also leveraged social media to spark conversation around the controversial Snowden.

Over a 36-hour period starting Tuesday, NBC News urged fans to take a stance on Snowden via Twitter, tweeting either hashtag #Patriot or #Traitor. During the actual interview, 500 users voted Patriot, 334 voted Traitor. As of 9amET this morning, it was 59% Patriot (5,966) and 41% Traitor (4,645).

Read more

Vimeo Announces its First Original Series: ‘High Maintenance’

VimeoLast month, we wrote about Vimeo’s first foray into original content when Joss Whedon made the surprise announcement that his latest film, ‘In Your Eyes,’ would be distributed exclusively through Vimeo On Demand.

At the time, we asked Vimeo’s General Manager of Audience Networks, Greg Clayman, whether the company intends to pursue more exlusive distribution rights to films or TV shows. “In 2013 we started experimenting with title acquisitions, but recently unveiled a $10M fund to accelerate our investment in bringing quality individual titles and catalogs suited to Vimeo’s unique audience to our VOD platform,” Clayman responded.

Vimeo today announced the first project that will receive at least part of the $10 million. Six new episodes of ‘High Maintenance’ – a web series from the husband-and-wife team Katja Blichfeld and Ben Sinclair that centers on a nameless cannabis dealer as he makes deliveries – will be financed by Vimeo and launch exclusively on Vimeo On Demand.

The 13-episode series first debuted on Vimeo last year, and viewers can catch up on the series for free at https://vimeo.com/channels/highmaintenance. The six new episodes are set to debut later this year. Read more

Yahoo-ABC News Network Maintains Position as Leading Online News Source

abc_news_default_2000x2000_update_16x9t_384For over two years, the Yahoo-ABC News Network has quietly maintained its position as the go-to online news source. Yahoo-ABC News has stayed ahead of its broadcast and cable competition by delivering 2.2 billion page views to 74 million unique visitors in April alone (comScore).

News:

Katie Couric, Yahoo’s new Global News Anchor, had a large presence at the company’s recent NewFront, where she discussed the importance of crowdsourcing, Vines, and GIFs. In her short time at Yahoo, Couric has already been able to snag an exclusive interview with Nigerian finance minister Dr. Ngozi Okonjo-Iweala on the ongoing Boko Haram crisis, and ABC News’ Gloria Riviera delivered digital video reports from the South Korean ferry disaster.The combined network has demonstrated an understanding that digital is just important as linear, and this, in turn, has resulted in users coming back. Read more

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