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Archives: July 2014

‘Sharknado 2′ Draws Mix of Thumbs Up, Thumbs Down, Laughs, and ‘WTF’s’

Sharknado-Infographic_V3As expected, social media went absolutely bonkers for “Sharknado 2″ last night, with 581,000 total tweets penned around the sequel, according to Nielsen’s Twitter ratings.

And our analytics partners, Canvs, looked further into the sentimements of social users watching the shark thriller. They measured the most buzzworthy and reacted-to moments of the movie, which aired on SyFy network.

Wil Wheaton, who helped popularize the first “Sharknado,” took Twitter by storm. His handle generated the most overall reactions from fans (as well as 22% “WTF), but “Today” show weatherman Al Roker generated the most “best” reactions. And the surprise Billy Ray Cyrus cameo generated  a 50% “best” reaction, 24% “funny” reaction, and 26% “WTF.”

Here are some other insights from Canvs and an infographic:

-Al Roker bested Matt Lauer in the reaction popularity contest. Lauer was the third most mentioned cameo, eliciting 619 reactions, 53% of which said he was the “best.” Roker on the other hand garnered 901 reactions with his name and 778 with his handle (@alroker).

- Audiences enjoyed a surprise cameo by Jared Fogle, aka Subway Jared. 29% of reactions about Jared mentioned that it was “funny” he appeared in the film.

-Andy Dick is just “scary.” The comedian was the only celebrity to receive a sizable “scary” response (29%).

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Canalsat Experiments with Expanded Images on Twitter for ‘Sharknado 2′

sharknado-2-the-second-one Following in the footsteps of the original social media phenomenon, SyFy’s ‘Sharknado 2’ caused a social media frenzy in America last night.

And SyFy hopes the same will happen when it premieres in Europe tonight.

Bigger Than Fiction, a French social TV agency, has worked with France’s largest broadcasters including Canal+, Canalsat, Discovery Channel, France 4, Arte, and Orange. For the premiere of Sharknado 2 in France, the company teamed Canalsat to create a #clicktosea Twitter campaign, which plays with Twitter expanded images. Read more

‘Sharknado’ Director Answers: Social or TV Hit?

SharknadoWith the sequel premiering tonight on SyFy, anticipation for “Sharknado 2″ has reached frenzy levels.

And one of the movie’s stars, Tara Reid, and director Anthony Ferrante appeared this afternoon on MSNBC to talk about the cult phenomenon the movie has become. On whether the shark thriller has become more of a social media hit than a TV one, Ferrante disagreed.

“I think it’s a misnomer. We knew that a lot of people watched the movie and it wasn’t just social media because people were commenting about the movie on Twitter that night and we thought it was this gargantuan thing…as it increased and started getting really crazy, you started to see that thing was just huge.”

And even the longest-serving member of Congress is getting into it, albeit in his case, it was to ask what all the fuss is about.

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Get a Sneak Peek of ‘The Killing’ Season 4 With Netflix’s Awesome Instagram Campaign

Netflix-The-KillingIn March, Netflix created an Instagram account for ‘The Killing,’ offering fans behind-the-scenes pictures from the rescued show. With Season 4 of the show (the first three seasons of the show aired on ‘AMC’) set to return on August 1, Netflix continues to turn to Instagram to promote it.

This time around, Netflix is using the social platform to tease the coming season’s mystery and to give fans a taste of what’s to come. Fans are directed to go to ‘TheKillingTour” account on Instagram, pictured below: Read more

You Can Now Google ‘America’s Got Talent’ to Save Your Favorite Contestants

2012-07-26-Americas_Got_TalentLast night, NBC’s hit show ‘America’s Got Talent,’ began to incorporate voting and instant save in a new way: Google Search.  The show is partnering with Google to allow fans to Google the terms “America’s Got Talent” or “AGT” starting at the end of the live show to access the vote, and then also tonight during the results show, to instantly save an act close to being sent home.

“We’re excited to bring fans an easy and interactive way to vote for their favorite acts on America’s Got Talent,” said Anjali Joshi, VP of Product Management, Google. “With a simple search on your mobile phone, tablet, or desktop, you can support acts you love, and also help save them from elimination.” Read more

Exclusive: USA Network Teams Up with UN to Raise Awareness About Human Trafficking

BtvRN8OIQAA0fwVTomorrow marks the first ever United Nations ‘World Day Against Human Trafficking,’ and USA Network is teaming up with the UN to spread the message.  The United Nations Office on Drugs and Crime (UNODC) is focusing the campaign around giving hope back to the millions of victims worldwide of human trafficking. The UNODC, along with USA Network, is asking people to take a photo of themselves forming a hand heart - the internationally recognized gesture of love, care and friendship – and then share it across social media with the hashtag #IGiveHope.

While USA Network as a whole is getting involved, ‘Graceland’ particularly is leading the charge. The show has incorporated human trafficking storylines in seven episodes this season, and actors Daniel Sunjata and Serinda Swan have filmed special messages to raise awareness. Read more

CNBC Now Available on Apple TV

CNBCCNBC has become the first NBCUniversal property available on Apple TV, the network announced today.

The CNBC TV Everywhere app for Apple TV will allow business audiences to watch real-time streaming of the network’s business day programs, which span from 4am to 7pmET. On-demand clips will also be available. Some programs featured on the app include “Squawk Box,” ”Closing Bell,” and “Mad Money with Jim Cramer.“  Primetime and weekend shows will also be available on CNBC/Apple TV, including “The Profit,” “American Greed,” “The Suze Orman Show,” and “Restaurant Startup.”

“Apple TV allows CNBC viewers to be in control of their experience, ensuring they will never miss the business news and information they need or any of the primetime programs they enjoy,” said Mark Hoffman, President of CNBC. “Apple TV is the first, full-featured CNBC TV Everywhere experience viewers have on a TV-connected device, further advancing NBCUniversal’s commitment to making authenticated content accessible to consumers anytime, anywhere,” said Alison Moore, EVP and GM, NBCUniversal TV Everywhere.

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Comedy Central Announces Tweet-Based Digital Improv Series ‘CC:Social Scene’

mqdefaultComedy Central yesterday announced a new weekly digital series, ‘CC:Social Scene,’ which will feature improv talent reacting to tweets. The initial run will consist of six episodes and will be hosted by comedian Paul Scheer.

The series, which is sponsored by Redd’s Apple Ale, debuted July 28 on CC.com and the CC YouTube Channel, and will be promoted across Comedy Central’s social channels. Each week, Scheer will ask fans on Twitter to share their thoughts around a topic, which will be the inspiration for improv sketches from an ensemble including Lee Newton, H. Michael Croner, Lilan Bowden, Jacob Womack, Jeff Sloniker and Barak Hardley. The concept is similar to Jimmy Fallon’s popular ‘Late Night Hashtags,’ except viewers will actually see their tweets come to life (and likely with unintended results).  Read more

#PalinTVShows Trending After Launch of ‘The Sarah Palin Channel’

She took the political world by storm during the election of 2008, and Sarah Palin is now looking to dominate the digital media landscape.

The former VP candidate announced the “The Sarah Palin Channel” last night on Facebook.

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An Inside Look at Year Three of Skybound’s ‘The Walking Dead Escape’

the-walking-dead-escape-logoIn February, Skybound announced that Ultimate Fighting Championship co-founder David Isaacs would become President of Skybound EXP, the entertainment company’s live events and experiential marketing subsidiary. Skybound publishes comic books through Image Comics and includes all of Robert Kirkman’s (‘The Walking Dead’) work.

Skybound’s extremely popular ‘The Walking Dead Escape’ – an immersive zombie obstacle course experience for diehard ‘Dead’ fans – is now in its third year at San Diego Comic-Con. For more on the history of the experience and what’s new for this year, we spoke with Isaacs, who is managing the execution for the first time: Read more

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