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David Letterman Retirement News Creates Social Buzz

GagaMurrayLettermanThe news that David Letterman will retire from CBS’ “Late Show” set social media on fire yesterday.

UberVU via HootSuite, which streamlines social data for brands to find out their social traction, reports a huge spike in social traction for the veteran late night host after news of his retirement broke in the afternoon.

Here are the stats:

  • 104,606 mentions
  • 158,608,095 impressions
  • 40,094 RTs
  • 1,070 Likes
  • 75 Shares
  • 99,951 Tweets
  • 1,177 Facebook posts
  • 326 YouTube videos


The overall mentions are pulled from across the social web, from 20 different sources across the social web, including Facebook, Twitter, LinkedIn, Google+, blogging platforms, Disqus comments, the New York Times news network, and more.

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