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Details of the Google-YouTube deal

From the conference call announcing the acquisition (listen here):

  • Google CEO Eric Schmidt was asked on the conference call announcing the deal if Google Video would be replaced. “Google Video does not go away, ever,” he said. YouTube will remain a seperate brand, community and experience. “We want to preserve that,” said Schmidt.
  • “In the last 48 hours, we’ve been rushing to create a list of all the integration points with Google,” said YouTube co-founder Steve Chen. Google co-founder Sergey Brin said the first step will be integrating YouTube into Google’s search functionality.
  • What about copyright issues? “The YouTube committment to enforcing copyright is very consistent with Google’s,” said Google SVP David Drummond. In light of YouTube’s recent partnerships and the Google acquisition, “We can take even greater steps with content owners to protect their property rights.”
  • “We’re in the middle of a shift of digital media entertainment,” said YouTube co-founder Chad Hurley. “From the beginning we’ve listened to our community…. Users are in control. They decide what rises to the top, what’s entertaining.”
  • Brin said it was hard for him to imagine a better fit for the company. “This really reminds me of Google just a few short years ago.” he said. Schmidt echoes the sentiment. “Chad and Steve remind me of Sergey and David,” he said. Brin and YouTube co-founder Chad Hurley agree that it’s their focus on the user that’s the common ground. Adds Schmidt, “(It’s) not the business success…. it’s the vision of serving end users.”
  • Why did Google buy YouTube when it already had Google Video? “When we looked at the marketplace there was a clear winner in the social networking side of video,” Schmidt said. “And that’s what really drove us to begin the conversations.”
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