TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

Did Twitter help The CW’s decision to pick up ‘The Originals’?

On April 25th The CW aired a backdoor pilot of “The Originals,” a spin-off of The Vampire Diaries. Did feedback from Twitter help the network make it’s decision to pick up the show the next day? According to sentiment analysis from Fizziology, the pilot received 81% positive sentiment, with 20% of conversations saying they’d watch it.

It’s hard to think that the TV network built on the social generation wasn’t taking this into consideration when making their decision. While social data doesn’t mean everything, seeing an overwhelming positive sentiment surely can’t hurt.

Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.