I’ve always looked to the music industry as a rough guide of what lies ahead for broadcasting and video. Last year, album sales dropped 4.9 percent while digital downloads jumped 65 percent. The top-selling album for the year sold fewer units than the top-selling albums over the last 15 years. While download sales were spread around to many different artists, the bar for a “hit” has been reduced and the return on investment for a label is smaller. Can anyone say, The Long Tail?
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The TVNewser Show, coming to NYC on April 29, will explore the relationship between social platforms and TV viewing through informative panels and discussions with industry experts like Katy Finneran, Social Media at Bloomberg TV. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before March 13 to save $200 with early bird pricing!