I’ve always looked to the music industry as a rough guide of what lies ahead for broadcasting and video. Last year, album sales dropped 4.9 percent while digital downloads jumped 65 percent. The top-selling album for the year sold fewer units than the top-selling albums over the last 15 years. While download sales were spread around to many different artists, the bar for a “hit” has been reduced and the return on investment for a label is smaller. Can anyone say, The Long Tail?
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.