TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Digital sales boost music industry

I’ve always looked to the music industry as a rough guide of what lies ahead for broadcasting and video. Last year, album sales dropped 4.9 percent while digital downloads jumped 65 percent. The top-selling album for the year sold fewer units than the top-selling albums over the last 15 years. While download sales were spread around to many different artists, the bar for a “hit” has been reduced and the return on investment for a label is smaller. Can anyone say, The Long Tail?

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!