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Discovery Makes Big Social Push to Celebrate ‘Deadliest Catch’ Season 10

downloadThe new season of ‘Deadliest Catch,’ one of Discovery’s most popular shows, premieres tomorrow night at 9PM EST.

This season is particularly special, though, as it marks the 10th year of the reality show that follows the lives of fisherman on the Bering Sea. Discovery is pulling out all the stops on social for the occasion. The ‘Deadliest Catch Fantasy Game’ – one of Discovery.com’s most visited destinations during Season 9 – returns with an even bigger prize for die-hard fans: a trip to Dutch Harbor to meet the cast.

The Deadliest Catch Instagram account has also been active in the lead-up to the premiere, offering a season-by-season look at the show.

The Facebook account will also be featuring custom memes based on the show’s best moments.

Deadliest Catch debuted before the rise of social TV, but has become a major social force in the years since. So much so, in fact, that it was discussed during a 2013 South by Southwest panel in 2013.

Based on Discovery’s social initiatives for the show so far, die-hard fans will be able to re-live the best moments from seasons past while being treated to more access than ever for Season 10.

 

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