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Does your friend act like Frank Gallagher? Give them a Shameless Award

Showtime’s honoring fans in a new and hilarious way. The Shameless Awardsa digital activation to coincide with this year’s season of Showtime’s dramedy, enables fans to celebrate their friends’ shameless behavior. Each a week, a new person is awarded $500 for highlighting such behavior. Week 3 winner, April Dyer, won for “Shameless use of Shameless Awards to award yourself for shameless behavior.” Other awards include: Shameless check-ins to receive lots of badges and discounts, and, Shameless stroking of celebrity egos to get replies on social media. Fans can click on an award and give it to a friend by typing in the friend’s Twitter handle. Seeing as ‘Shameless’ centers on the shameless behavior of Frank Gallagher and how his family must learn to operate around and in spite of him, the Shameless Awards is a great social complement to the show highlighting the importance of rewarding fans.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.