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YouTube videos coming to Google Adsense

Google Adsense will now allow publishers to embed selected YouTube clips for a cut of ad revenue. Explains News.com, “Site owners can choose whether they want a static banner ad that sits on top of the video player or a text overlay ad that appears 10 seconds into the clip and covers up 20 percent of the bottom of the screen. Those ads are site or keyword targeted.” Publishers can also choose from three different player sizes and custom color schemes. (Keep in mind that this new program is different from the video overlay ads Google is testing on YouTube.)

Brightcove has been doing something very similar to this. “Any Web site that is medium to large typically doesn’t want arbitrary content showing up,” said Jeremy Allaire, Brightcove’s chief executive. “The sites that take it are typically very small sites with limited traffic,” so the system can generate only modest revenue. True, but YouTube’s massive scale might take it to a new level. Stay tuned…

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