On a few embedded YouTube clips now, there are not one, but two ads: one as a lower-third overlay and another built into the player. You can see an example on this blog (scroll down a ways.) Writes NYT blogger Saul Hansell, “What jumped out at me is how the advertising on the player makes the experience look closer to the gaudiness of MySpace than the sterility of Google.”
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The holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.