TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Esquire Network’s ‘Lucky Bastards’ Debuts on Facebook Ahead of TV Premiere

We’ve seen networks premiering shows via apps before their traditional TV debuts, and now Esquire Network is hoping to get a lot of “likes” as it premieres “Lucky Bastards” on Facebook before its TV premiere tomorrow at 10pmET.

The premiere episode of the show, which follows the true story of six male entrepreneurs living it up in New York City, is up on Facebook now.

“We know that Esquire Network’s audience consumes entertainment content across multiple platforms throughout their day,” Deena Stern, SVP for Marketing & Digital at Esquire Network, tells Lost Remote. “And we think that ‘Lucky Bastards’ is filled with buzz worthy, water-cooler and social media-worthy moments, so we offered the premiere episode to our Facebook fans prior to its April 16 television premiere.”

The network broke up the series premiere into three parts for Facebook users to watch.

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25Register now!