TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

#EverySimpsonsEver Takes Over Twitter

everysimpsonsIf you even glanced at the Internet this weekend, you may have noticed a lot of people watching The Simpsons.

Last Thursday, FXX kicked off a full marathon of all 25 seasons of The Simpsons, in order, nonstop. Some 45-year-old man somewhere has not slept in four nights.

The marathon drew in about 1 million viewers on Thursday and was ranked number one in primetime viewing among males 18-34, overall, according to Deadline.

But it wasn’t just a television binge; it was a social media Simpsons love fest. The network created the hashtag #EverySimpsonsEver and a Twitter account that tweets out the schedule in four-hour blocks, lest anyone miss an installment of ‘Treehouse of Horror.’

It was almost no fun to watch without following @EverySimpsonsEver for updates, Simpsons quotes, teasers to win prizes, and replies to fans. Respect to whoever’s managing the account, because they were relentless in their quest to engage.They even let True Blood finale and VMA viewers off the hook.

And if that weren’t enough, there was the #SimpsonsSelfies, where FXX asked fans to tweet pictures of themselves. Watching The Simpsons on a sunny weekend afternoon. It’s so stupidly genius, even Homer could have come up with it.

Of course, same day numbers mean nothing anymore, but who cares about that? One million people now actually know that FXX exists just when prime television viewing season starts. It’s the bright side to back-to-school season. It’s also evidence that good content and social media strategy can work wonders. How long until the #EveryMelroseEver marathon?

Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now!