TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

Exclusive: Social Tech Company Wayin Acquires Latin America’s Comenta.TV

wayinlogoSocial technology company Wayin, known for social integration through billboards at sporting events and places like Times Square, has acquired South American social analytics company Comenta.TV.

With the acquisition, Wayin gets a set of tools geared toward measuring and leveraging Twitter activity.

“We looked at a lot of options and found Comenta TV to be unique in providing television producers with real-time intelligence into how audiences are engaging with their shows,” said Elaine Wood, President and CEO for Wayin. “Wayin sees this as an indispensable value to producers and networks in their quest to further engage their audiences while maintaining creative freedom.”

Since it started in 2011, Comenta TV has been offering television producers in Brazil, Argentina, Mexico, Colombia, Venezuela, Peru, Spain, and more access to data of where the best tweets are relating to their shows, which they can then integrate into their shows.

“For Comenta TV, this is an important moment for our team to build our next chapter,” said Juan Melano, the head of the TV development group out of Buenos Aires. “After a thorough assessment of social engagement platform vendors, we believe this transaction is the best path forward for Comenta TV and offers our company the strategy, financial means, the marketing resources and most importantly the determination to succeed in bringing social experiences to TV networks around the globe.”

The move by Wayin makes them a stronger player in social TV. We will continue watching new developments from Wayin following the new acquisition.


Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site ( by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.