TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Facebook more than triples Twitter’s TV influence, finds survey

We all know that Twitter is a big TV driver, thanks to the open nature of the platform and the company’s relentless efforts to work with the industry. But Facebook has always been a bit of a mystery. The majority of interactions on Facebook are private, and until recently, its search product has been essentially useless. But we all know that Facebook maintains a tremendous reach advantage over Twitter.

In fact, a Nielsen survey — conducted in September — reveals that Facebook’s influence in getting someone to watch a TV show outpaces Twitter by more than a 3:1 margin. Platforms like GetGlue, Viggle and IntoNow barely registered on the survey, posted today by eMarketer:

Now, in surveys like these, scale is everything, and the platform itself — the degree at which it motivates viewers — really doesn’t play a role in the results. So it’s not a knock on Twitter or other second-screen players, rather it emphasizes the tremendous footprint of Facebook.

The survey also asked viewers how they talk about TV:

Again, Facebook registers high on the scale, but old school conversations and texting still dominate, which agrees with other surveys we’ve seen.

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!