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Fanta Attempts to Reach Teens with Vine-Based Comedy Series

fanta_logo_hd_wallpaper-1920x1080Its target demographic is spending a lot of time on Vine, so now Fanta is too.

Last Friday, Fanta debuted a new Vine-based digital and social campaign, partnering with digital influencers to co-create ‘Fanta For The Funny,’ a comedy series that will “air” exclusively on Vine. New episodes of the show, which is geared towards teens, will premiere each Friday for six weeks on CollegeHumor.com.

Each episode will combine comedy with different teen-centric topics based on Fanta’s tagline: “More Fanta, Less Serious.”

“Today one-in-three teens doesn’t just want to be famous, but they believe they will actually be famous, and they are interacting with Vines at twice the rate of other audiences in search of humor, entertainment, creativity and conversation.,” said Racquel Mason, AVP Fanta and Flavors “‘Fanta For The Funny’ unites teens around their shared desire for fame and their shared passion for humor, while allowing them to be themselves and to connect their way.”

Alli Cattt, Jason Mendez  and Mighty Duck – three Vine comedians – will serve as the campaign’s ambassadors, helping to encourage fan submissions and to create and share content that is “For The Funny.”  Fans can submit their own clips for the show by creating a Vine and sharing it with @FantaFun using the hashtag, #FantaForTheFunny.

Below, the first episode:

 

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