Netflix Unveils In-House Adtech Platform at First In-Person Upfront
Netflix announces in-house adtech platform and 40 million monthly active ad tier users at upfront.
Netflix announces in-house adtech platform and 40 million monthly active ad tier users at upfront.
At the upfront, WBD touted the size of Max, whose ad-supported viewership doubled in the last year.
The Spanish-language network emphasized accurate representation and connection with the country's growing demographic.
Netflix signs three-year deal with NFL for Christmas Day games.
CNN CEO Mark Thompson reveals branded verticals to take sponsorship opportunities beyond politics for advertisers.
The annual advertising event kicks off in May, but it could look very different in the future.
Disney showcases celebs, scale, content and Marvel at upfront.
Rita Ferro, Disney's ad sales president, appears in Family Guy clip at the upfront.
Amazon's star-studded upfront week event included Jake Gyllenhaal, Reese Witherspoon and more.
High Potential, Doctor Odyssey and The Golden Bachelorette will anchor ABC's fall lineup.
The presidential election, Super Bowl and World Cup rule Fox upfront.
NBCU's upfront included Kevin Hart, the Wicked trailer and Seth Meyers roasting Linda Yaccarino.
Universal Basic Guys is joining Fox's Animation Domination lineup, while Family Guy will wait on the bench until midseason.
As the industry enters upfronts season, there is a need to revisit the stats about the growing majority in the U.S.
Scarlett Johansson, Mark Wahlberg, John Legend and others presented projects to marketers.
NBC's fall lineup includes new comedies and a 3-hour SNL special.