Sean Downey on How YouTube’s AI Delivers Ad Results and What’s Next for NFL Sunday Ticket
Google’s president of global partners talks upfront priorities, YouTube ROI from AI and NFL updates.
Google’s president of global partners talks upfront priorities, YouTube ROI from AI and NFL updates.
The WBD ad sales chief unpacks the company’s ‘IP Upfront’ strategy.
In IAB and ADWEEK's NewFronts roundtable, revenue leaders talk takeaways and the future of digital ads.
While some media buyers at Amazon's upfront enjoyed the content and talent, others wanted more details on new shoppable ad formats.
The Disney ad sales chief on a star-studded upfront and why Bob Iger is back onstage after 30 years.
How TelevisaUnivision pulled off a Broadway performance and an immersive experience at its upfront.
Fox ad sales president Jeff Collins talks Tubi, Super Bowl and a presidential election in first year leading upfront.
Disney, Fox and WBD showcase combined sports streamer with new brand.
"It's clear that measurement, in all its iterations, is top of mind for advertisers. We recognize and embrace its importance," said Screenvision's chief revenue officer.
The CW's 2024-25 schedule includes new dramas, game shows and a WWE alliance.
NBCU ad sales chief Mark Marshall talks 'Wicked' ad opportunity and that Linda Yaccarino joke at upfronts.
YouTube's upfront event includes massive viewership numbers and Billie Eilish.
Netflix announces in-house adtech platform and 40 million monthly active ad tier users at upfront.
At the upfront, WBD touted the size of Max, whose ad-supported viewership doubled in the last year.
The Spanish-language network emphasized accurate representation and connection with the country's growing demographic.
Netflix signs three-year deal with NFL for Christmas Day games.