TV Upfronts
Fox Renews Universal Basic Guys Ahead of Fall Premiere
Universal Basic Guys is joining Fox’s Animation Domination lineup, while Family Guy will wait on the bench until midseason.
Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’
As the industry enters upfronts season, there is a need to revisit the stats about the growing majority in the U.S.
Hollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts
Scarlett Johansson, Mark Wahlberg, John Legend and others presented projects to marketers.
Following a Year of Hollywood Strikes, NBC’s Fall Lineup Is All About ‘Stability’
NBC's fall lineup includes new comedies and a 3-hour SNL special.
How Marketers Use Attention Measurement in CTV Strategies
Attention data can help benchmark performance.
What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
Warner Bros. Discovery is prioritizing new Max sponsorships and its sizable sports portfolio.
Disney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle
Disney+, Max and Hulu team up for a surprising new bundle.
What to Expect From This Year’s Upfront, According to Buyers
Media buyers expect softer CPMs, a rise in women's sports and a streaming 'battleground' at the TV upfront.
Disney, Walmart Team Up for Enhanced Targeting, Measurement Across Streaming
The Walmart Connect-Disney Advertising partnership enables advanced targeting and outcome-based measurement.
What to Expect From Disney’s Upfront, According to Ad Sales Boss Rita Ferro
Ferro touts 'even better' results for Disney+Hulu merger and clarifies confusion over combined sports streamer.
Tubi Gives Emerging Filmmakers and Fans a Voice With Stubios
Tubi launches Stubios platform for emerging filmmakers, and brands are getting involved.
Prime Video Gets New Interactive and Shoppable Ad Formats Ahead of Upfront
Amazon announces shoppable ad offerings that incorporate viewer remotes.
In Paramount’s Upfront Talks, Mergers Are More of a ‘Background Topic’
Paramount ad sales chief John Halley talks priorities and why Paramount is never going back to upfront week.
CBS Will Finally Debut Strike-Delayed Shows
CBS announced its 2024-2025 primetime schedule.
Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency
Paramount wants to deliver outcome-based metrics across linear and digital.
NBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay
Mark Marshall hopes for 'no surprises' ahead of NBCUniversal's 2024 upfront event.
