Digital Ad Revenue Hits New Record in 2023, With CTV Expecting FAST 2024 Growth
IAB digital ad report shows revenue hit $225 billion, and CTV expecting growth.
Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates
Ice Cube and his Big3 league's $5 million offer to Caitlin Clark shows the growing value of women's sports.
Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising
Krishan Bhatia is joining Amazon Ads as vp, global video advertising.
Paramount Hires a Bank to Explore the Sale of VidCon
Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.
BravoCon Officially Out for 2024, Returning in 2025
BravoCon is skipping 2024, returning in 2025.
NCAA Women’s Ratings Beat Men’s for First Time, Advertisers Score Big
The women's NCAA basketball championship beat the men's in ratings, and advertisers are along for the ride.
NBCU ‘On Track’ to Set Olympic Ad Sales Record With $1.2 Billion in Commitments
NBCU is already setting ad sales records at the 2024 Paris Olympics.
Scripps Upfront Pitch Deck Showcases Caitlin Clark WNBA Games, ION Rebrand
Scripps features Caitlin Clark and ION rebrand in its upfront pitch deck.
AMC Networks’ New Walking Dead Spinoff and Upfront Pitch Feed Into Doggone Fandom
AMC's upfront pitch includes a new Walking-Dead-adjacent series, more ad tiers and expanded Audience+.
How Women’s Sports Bars Are Bringing Fans and Brands to March Madness
Women's sports bars like The Sports Bra give brands like Aflac and local fans access to the game amid soaring ESPN March Madness basketball viewership.
Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts
Nielsen has set a big data timeline, and Comscore and VideoAmp get JIC certified.
Here’s IAB’s 2024 NewFronts Schedule
The 2024 NewFronts schedule features a return to the IAB Main Stage, a women's sports session and more.
Exclusive: House of the Dragon Trailers Set Record at Max, Fire Up Season 2 Marketing
House of the Dragon's dueling trailers gain 80 million global views, set record.
How Amazon and Peacock Earned 2 Exclusive NFL Streaming Games
Amazon and Peacock's NFL success did not come down to the Taylor Swift Effect.
GroupM Launches Dedicated Women’s Sports Marketplace at Upfront
A dedicated women's sports marketplace hits the upfront thanks to GroupM.
Disney Launches Refreshed Disney+ App With Hulu, Shakes Off the Blues
The Disney+ and Hulu app integration comes with new branding.
