Some music industry executives are finally figuring out that their Digital Rights Management (DRM) strategies are anything but strategic, unless you count choking the life out of your business a strategy. Among the many predictions for 2007, Reuters thinks that the music majors will get the message and the DRM walls will start to crumble. It kind of makes me a little sad – I’ve always told newspapers and broadcast to not feel so bad about things because it could be worse: At least they’re not in the music industry, which has mangled every single digital move since the appearance of Napster. Fun fact: The uber cheesy ringtone market accounts for more than half of the current digital revenue stream for the music industry. Wait, make that a scary fact. How low-fi is that?
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