Some music industry executives are finally figuring out that their Digital Rights Management (DRM) strategies are anything but strategic, unless you count choking the life out of your business a strategy. Among the many predictions for 2007, Reuters thinks that the music majors will get the message and the DRM walls will start to crumble. It kind of makes me a little sad – I’ve always told newspapers and broadcast to not feel so bad about things because it could be worse: At least they’re not in the music industry, which has mangled every single digital move since the appearance of Napster. Fun fact: The uber cheesy ringtone market accounts for more than half of the current digital revenue stream for the music industry. Wait, make that a scary fact. How low-fi is that?
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.