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Five seasons in, fans are still going crazy for ABC Family’s ‘Pretty Little Liars’

Screen Shot 2014-06-14 at 11.35.59 AMSeason five of ABC Family’s mega hit, Pretty Little Liars (on Tuesdays at 9pm ET) took off and we took a dive into the emotions of the social TV viewers with Mashwork’s Canvs. “The season five premiere of PLL attracted nearly 250k reactions out of more than one million Tweets,” according to Canvs. “In terms of volume, this is the 4th most Tweeted episode of a scripted series this year after 2 other episodes of PLL and one Walking Dead. Here are the details.Here are insights from Canvs followed by an infographic.

-The season five premiere of PLL attracted nearly 250k reactions out of more than one million Tweets. In terms of volume, this is the 4th most Tweeted episode of a scripted series this year after 2 other episodes of PLL and one Walking Dead. Source

-During the segment with the most reactions (8:15-8:20), the show elicited 18,704 reactions out of 72,358 tweets.

Other insights

-Olive Garden drove plenty of reactions with its promoted tweet signed by PLL’s villain, A (see infographic). Their strategy seems to be working. We analyzed a sample of 11,081 authors who reacted to this episode of PLL and found that 16.4% of them indicated an affinity for the Olive Garden. This is 14.1% higher than the Twitter average.

-PLL ran a live Twitter chat with Janel Parrish, who plays Mona on the show during the episode, which probably contributed to “Mona” being the most reacted-to character name (13,503 Tweets)

-The show has been renewed for two more seasons, so looks like the Liars are not going to be graduating high school any time soon.

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