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Forbes.com and fuzzy web stats

A Forbes ad claims “more people get their business news from Forbes.com than any other source in the world” using a report from Comscore as proof. But Comscore found some inconsistencies with its own report and revised the numbers downward. And then there’s the little detail that 45 percent of the traffic goes to ForbesAutos.com. But Forbes is still sticking with the assertion, citing internal numbers. Which all goes to prove that it’s easy for anyone to claim they’re number one at something on the web. And sites that are number one have an incredibly difficult job proving it.

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