TVSpy TVNewser SocialTimes AllFacebook AllTwitter AppNewser MediaJobsDaily more FishbowlNY FishbowlDC FishbowlLA GalleyCat UnBeige AgencySpy PRNewser 10,000 Words semanticweb.com

Fox News ties Twitter to real-time debate feedback

During Thursday night’s GOP debate, FoxNews.com tracked real-time Twitter feedback by using two hashtags, #answer and #dodge. When viewers felt a candidate was answering the question, they tweeted #answer along with the candidate’s name. And when a candidate was avoiding it, #dodge. The results were compiled in real-time on FoxNews.com, powered by Mass Relevance:

(Screen grab provided by Fox News before the debate began.)

The hashtags evaluated the candidate’s performance overall, not by specific question. Fox News tells us that it counted 150,000 tweets with the two hashtags during the two-hour debate. And not surprisingly perhaps, Ron Paul’s social-savvy supporters helped him lead the way positive #answer tweets for much of the night.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.