Social TV innovation in France continues to rise. French channel Canal+ (11.4 million subscribers) just released a major new social platform around its signature channel: the Social Player, according to SocialTV.fr’s Julien Bichon.
This announcement comes at a critical time for the industry, as Netflix recently announced it will be coming to the region. The Social Player is a video and social platform shaped by Facebook’s social graph. In France, Canal+ is the first channel to bring this kind of personalized experience to consumers. In addition to be a platform designed around conversations about TV, it will also be the perfect way to put together data on audience behavior. Here are details.
A customized channel:
The Social Player allows every user to create their own channel from their own prefered programs and videos in addition to seeing their friends’ preferences. The videos will also be free to access.
Each user has the opportunity to interact and comment on a show at a precise moment. Users will be able to identify the best moments and that contribute to conversations around them.
Users can build their own newsfeed based on interactions with programs and also based on interactions with friends and content within the programs.
The platform will soon be available for developers via an API to create apps. It’s currently responsive on different screens to make sure people can access it no matter what device they’re on. To connect to the Social Player (avaible in France) you can click here.
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