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Get a Sneak Peek of ‘The Killing’ Season 4 With Netflix’s Awesome Instagram Campaign

Netflix-The-KillingIn March, Netflix created an Instagram account for ‘The Killing,’ offering fans behind-the-scenes pictures from the rescued show. With Season 4 of the show (the first three seasons of the show aired on ‘AMC’) set to return on August 1, Netflix continues to turn to Instagram to promote it.

This time around, Netflix is using the social platform to tease the coming season’s mystery and to give fans a taste of what’s to come. Fans are directed to go to ‘TheKillingTour” account on Instagram, pictured below:

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When fans choose one of the red corner squares, they are choosing to follow either a tour of the Stansbury house or a tour of St. George’s Military Academy. Both tours have their own accounts and offer a different reveal.

Netflix has had great success with show accounts on Instagram, and ‘The Killing’ fans are eager for the show to return. “The Killing Tour” is a great example of a brand working creatively within the confines of a social platform to uniquely promote a show.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.