In March, Netflix created an Instagram account for ‘The Killing,’ offering fans behind-the-scenes pictures from the rescued show. With Season 4 of the show (the first three seasons of the show aired on ‘AMC’) set to return on August 1, Netflix continues to turn to Instagram to promote it.
This time around, Netflix is using the social platform to tease the coming season’s mystery and to give fans a taste of what’s to come. Fans are directed to go to ‘TheKillingTour” account on Instagram, pictured below:
When fans choose one of the red corner squares, they are choosing to follow either a tour of the Stansbury house or a tour of St. George’s Military Academy. Both tours have their own accounts and offer a different reveal.
Netflix has had great success with show accounts on Instagram, and ‘The Killing’ fans are eager for the show to return. “The Killing Tour” is a great example of a brand working creatively within the confines of a social platform to uniquely promote a show.