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GetGlue brings on EVP of Sales as their road to monetization speeds up

GetGlue, the social TV startup is speeding up their roadmap to monetization. They recently completed a big campaign with YouTube and have now announced a new EVP of Sales to take their paid partnerships to the next level. Shelby Huston Haro, the former head of enterprise sales at Flixster & Fandango has joined their team.

Haro will join GetGlue’s LA team to help grow the platform’s ad network. In a recent catch up with Haro and Sean Besser who joined their team in September we learned about the roadmap to give brands more of an opportunity to leverage the intense entertainment fans that have emerged across the network.

Nearly two years ago, GetGlue had already tested out opportunities for brands in a partnership with EW and the Gap. The next year will be a real test to see if they can standardize brands spending with them across different genres and TV shows. The fall TV season will definitely be a big one for them and the brands that join them.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.