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GetGlue partners with NHL for the playoffs via in-app integration

Whether you’re a hard core GetGlue user who loves every opportunity to get a sticker and check in, or you’re one of the skeptics who doesn’t think their current strategy will lead to anything big in the future, you can’t deny their impressive partnerships. Storify recently added GetGlue to their platform, and the social TV company has recently launched a partnership with the NHL that includes an integration with their “NHL GameCenter 2011-2012″ app for iPhone and iPad.

The race to the Stanley Cup is now in full force and GetGlue has snagged an important placement in the National Hockey League’s app to enhance social TV conversations around the playoffs. Users of the app will be able to login to GetGlue via Facebook Connect or via their GetGlue login. Here’s GetGlue’s description:

Beyond the most intense action on the ice and best conversations around the games, you’ll also be rewarded with a GetGlue sticker for checking-in exclusively from the NHL app during the Conference Quarter-finals, Conference Semi-finals, and Conference Finals.

There is also a special sticker for checking-in just to the Stanley Cup Finals. This sticker may not be the Stanley Cup itself, but this requires far less skill (and sweat).

This is an important partnership for GetGlue because it will give them a chance to show off how their service can be used for the TV programming that drives the most social buzz – sports.

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