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GetGlue updates iPhone app with more TV conversations

GetGlue launched a new version of their iPhone app this morning. The app has a nice new design organizing the check-in options into lists instead of the weirdly shaped four squares (no pun intended). The new conversations feature — which is explained in the below video by VP of Design Jason Gaylor — uses a “proprietary filtering methodology,” that “cuts through the noise and surfaces only the most relevant, fun, witty, interesting and engaging conversations about the entertainment content you care about – in real-time,” according to the release. They also now have friend leaderboards “for every show, movie, artist, book or topic,” encouraging competitions among GetGlue friends for who’s a bigger fan.

Additionally, brands are beginning to show interest in the platform that had 11.5 million check-ins in August. Clothing retailer Gap launched a major promotion with Entertainment Weekly on GetGlue in honor of the Fall TV season. EW made a list of their favorite fall TV shows and if you check-in to one of them you can unlock an impressive 40% off an item at the gap. Last week Lost Remote participated in the Online News Association’s sold-out social TV panel where GetGlue COO Fraser Kelton revealed there would be a “massive announcement with a major retailer” and even more interestingly a “massive release with a set-top box manufacturer” in their pipeline (see 1:13:38 in this video from the panel).

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.