This week Google kicked off a new service that gives local merchants the ability to offer printable coupons integrated into Google Maps. The service is free, but Google’s hope is the merchants will buy ads in AdWords that drive traffic to their free coupon pages. “At that point, the advertiser doesn’t need a website,” said Gokul Rajaram, product management director at Google. Sounds like a powerful idea. Terry Heaton points out that company’s real aim is “to pull money from local advertisers into the Google coffers, and this is another slap in the face of local media companies and local ad agencies.” Yep, absolutely.
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The TVNewser Show, coming to NYC on April 29, will explore the relationship between social platforms and TV viewing through informative panels and discussions with industry experts like Katy Finneran, Social Media at Bloomberg TV. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before March 13 to save $200 with early bird pricing!