This week Google kicked off a new service that gives local merchants the ability to offer printable coupons integrated into Google Maps. The service is free, but Google’s hope is the merchants will buy ads in AdWords that drive traffic to their free coupon pages. “At that point, the advertiser doesn’t need a website,” said Gokul Rajaram, product management director at Google. Sounds like a powerful idea. Terry Heaton points out that company’s real aim is “to pull money from local advertisers into the Google coffers, and this is another slap in the face of local media companies and local ad agencies.” Yep, absolutely.
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.