A big victory for Google in its quest to move into traditional media advertising. The company has signed a multi-year deal with Clear Channel to sell close to 5 percent of spot inventory — some of it in premium time periods — across 675 radio stations. â€œIt represents an opportunity to put what is arguably the hottest sales organization in the world to work selling our inventory, and weâ€™re very excited about that,â€ said John Hogan, CEO of Clear Channel. â€œIf it is a success, we would want to replicate it and expand it.” While many people have doubted whether Google will have success in traditional media, it’s a sure bet that they’ll eventually win over a fair share of major media groups.
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