A big victory for Google in its quest to move into traditional media advertising. The company has signed a multi-year deal with Clear Channel to sell close to 5 percent of spot inventory — some of it in premium time periods — across 675 radio stations. â€œIt represents an opportunity to put what is arguably the hottest sales organization in the world to work selling our inventory, and weâ€™re very excited about that,â€ said John Hogan, CEO of Clear Channel. â€œIf it is a success, we would want to replicate it and expand it.” While many people have doubted whether Google will have success in traditional media, it’s a sure bet that they’ll eventually win over a fair share of major media groups.
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The TVNewser Show, coming to NYC on April 29, will explore the relationship between social platforms and TV viewing through informative panels and discussions with industry experts like Katy Finneran, Social Media at Bloomberg TV. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before March 13 to save $200 with early bird pricing!