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Google inks radio ad deal with Clear Channel

A big victory for Google in its quest to move into traditional media advertising. The company has signed a multi-year deal with Clear Channel to sell close to 5 percent of spot inventory — some of it in premium time periods — across 675 radio stations. “It represents an opportunity to put what is arguably the hottest sales organization in the world to work selling our inventory, and we’re very excited about that,” said John Hogan, CEO of Clear Channel. “If it is a success, we would want to replicate it and expand it.” While many people have doubted whether Google will have success in traditional media, it’s a sure bet that they’ll eventually win over a fair share of major media groups.

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