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Google offers ‘Pay Per Action’ ads to combat click fraud

Google is now offering advertisers the option to pay only when someone takes action after clicking through an AdWords link. Google launched Pay-Per-Action keywords in Beta on Tuesday. The concept: Pay-Per-Click advertising has led to an unacceptable amount of click fraud. Pay-Per-Click would help ensure advertisers they are only paying for people who buy their products, sign up for their newsletters, or take some other action upon visting their site.

Adds Joe in comments: “…the hell with click fraud, I want to see Google taking care of advertiser fraud. Heck, I see a few scam sites in the Google ads on this very page. These things have become total junk mail.”

The man’s right. The permalink page with our story has Google ads that have keyworded “Click Fraud” and have AdSense ads for sites that offer, shall we say, seemingly shady deals. Good point.

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