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Google testing online video ads

Earlier this year, Google rolled out click-to-play video ad units as part of its AdWords network (demo here). Now Google is testing in-stream video ads, a sort of video AdSense for content publishers. Here’s how it would work: Publishers upload video to Google Video, embed the players on their own sites and the Google-powered ads are embedded in the streams (currently as post-rolls). The revenue is then split. Google has been testing the in-stream ads on Beet.TV (although I didn’t see them when I checked today) and also working with MTV. Add YouTube to this equation and you have a massive network of video blogs that are shooting, posting and embedding video content, a market ripe for video advertising.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.