TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

Google testing online video ads

Earlier this year, Google rolled out click-to-play video ad units as part of its AdWords network (demo here). Now Google is testing in-stream video ads, a sort of video AdSense for content publishers. Here’s how it would work: Publishers upload video to Google Video, embed the players on their own sites and the Google-powered ads are embedded in the streams (currently as post-rolls). The revenue is then split. Google has been testing the in-stream ads on Beet.TV (although I didn’t see them when I checked today) and also working with MTV. Add YouTube to this equation and you have a massive network of video blogs that are shooting, posting and embedding video content, a market ripe for video advertising.

Sponsored Content

TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.