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Google to begin selling TV ads on Dish

A couple weeks ago, we passed along word that Google was testing a cable TV advertising system. Now Google is moving ahead with satellite TV by placing ads on Echostar’s Dish network over the next several months. Advertisers would upload their spots with their desired targeted audience and maximum bids, and the Google engine would select the winning spots and play them on air. “Through this groundbreaking partnership with Google, we are confident we will be able to bring increased efficiencies to Dish Network’s advertising sales and more accurate, up-to-date viewer measurement with easily accessible online reporting to advertisers,” Charles W. Ergen, Echostar’s CEO.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.