A couple weeks ago, we passed along word that Google was testing a cable TV advertising system. Now Google is moving ahead with satellite TV by placing ads on Echostar’s Dish network over the next several months. Advertisers would upload their spots with their desired targeted audience and maximum bids, and the Google engine would select the winning spots and play them on air. “Through this groundbreaking partnership with Google, we are confident we will be able to bring increased efficiencies to Dish Networkâ€™s advertising sales and more accurate, up-to-date viewer measurement with easily accessible online reporting to advertisers,â€ Charles W. Ergen, Echostar’s CEO.
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The holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.