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Google to begin selling TV ads on Dish

A couple weeks ago, we passed along word that Google was testing a cable TV advertising system. Now Google is moving ahead with satellite TV by placing ads on Echostar’s Dish network over the next several months. Advertisers would upload their spots with their desired targeted audience and maximum bids, and the Google engine would select the winning spots and play them on air. “Through this groundbreaking partnership with Google, we are confident we will be able to bring increased efficiencies to Dish Network’s advertising sales and more accurate, up-to-date viewer measurement with easily accessible online reporting to advertisers,” Charles W. Ergen, Echostar’s CEO.

Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now!