TVNewser Show TVNewser TVSpy SocialTimes AllFacebook GalleyCat PRNewser AgencySpy FishbowlNY FishbowlDC MediaJobsDaily UnBeige 10,000 Words

Gunman sparks WSOC evacuation, anchors tweet updates

With a woman with a gun in his TV station’s lobby and a building-wide evacuation underway, WSOC-TV anchor Blair Miller didn’t have a newscast. But he had his iPhone and a Twitter account, which he used to update an ongoing story at his own workplace.

Shortly before the Charlotte station’s 5 p.m. newscast got underway, a distraught woman with a gun entered the station’s lobby, prompting a full evacuation.

While the TV station’s main Twitter account was dark during the incident — until they made it back into the building about a half hour later — WSOC anchor Blair Miller tweeted constant updates from his iPhone. For many, the tweets were the only source of updates — WSOC’s website featured just a short story that the station was off the air because of a woman with a gun (it was updated when employees returned to the newsroom.)

Together with co-anchor Natalie Pasquarella, who also tweeted during the evacuation, they posted a video update on Twitvid outside the station. Later, Miller tweeted a photo of the station’s general manager updating staff after the incident. “We couldn’t tell the story any other way,” Miller said in a tweet to @lostremote.

Fortunately, nobody was hurt, and the gun turned out to be unloaded. But it underlines the power of Twitter as a backup publishing path when more traditional publishing means are unexpectedly interrupted.

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!