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HBO reveals success of Game of Thrones season four marketing at Creative Week

Lost Remote just attended an exciting panel at NYC’s Creative Week featuring executives from HBO. The panel took a deep dive into all the marketing that went into the launch of Game of Thrones season four which is currently underway.  Elana Loewenthal Director of International Marketing, Jim Marsh Director of Digital & Social Media and Joanna Scholl VP Program Advertising for HBO each gave a unique presentation on what went into the massive launch of the highly anticipated new season. 

A big focus on the presentation was the detail that went into the massive Game of Thrones Exhibition and the fan events that surrounded it. We’ve already covered the huge success the premiere had, here are further details that were revealed at today’s panel. A big part of the exhibition was the use of Oculus Rift, the virtual reality company that was acquired by Facebook shortly after the exhibition was at SXSW in Austin, Texas.

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The increase in fans across Twitter and Facebook shows how far the marketing went on social. Game of Thrones will also “be at Comic-Con in a couple of months probably,” according to Marsh so you know when you can get your next fix of GoT in real life in the U.S.

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