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HBO’s ‘Looking’ Building on Social for Premiere

LookingThere’s been a lot of buzz about the third season premiere of HBO‘s “Girls”, which Lost Remote covered at last night at Tumblr’s premiere party, but the girls will have male company soon when “Looking” premieres on January 19 at 10:30pmET.

The show about three gay friends living and loving in San Francisco has been actively promoting itself on social, posting on Facebook photos of the cast and videos on modern gay vernacular, and generating tons of photos of the cast on the show’s Instagram page.

And like its counterpart “Girls,” expect social media’s daily presence in young America’s life to be a key player in the show:

“Instagram filters have ruined everything, and I can’t tell if this guy’s hot or not,” Patrick (played by Jonathan Groff) says in the show’s season one trailer while looking at an online dating profile.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.