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‘Hitrecord on TV’ and ‘Live from Space’ Win Interactive Media Emmys for Social TV Experience

Emmy trophyIn January, we wrote about Joseph Gordon-Levitt’s ‘Hitrecord on TV,’ a crowdsourced TV show that features segments from a community of artists around a single theme. The show airs on Participant Media’s Pivot, an innovative TV network (available through most cable and satellite subscriptions) that has experimented with crowdsourced shows, a la carte digital offerings, and multiplatform content delivery.

Last week, it was announced that ‘Hitrecord on TV’ will receive an Interactive Media Emmy Award for Social TV Experience. The Social TV Experience award recognizes the creation of a companion social experience that supports audience communication and interaction for a linear program or an original interactive program. This is the first Emmy Award for the network that launched in August 2013.

Also a winner in the Social TV Experience category is National Geographic Channel’s ‘Live from Space,’ a two-hour special that aired in March. The show took viewers inside the International Space Station. Mullen, an integrated advertising company, worked with National Geographic to produce the second screen experience for the special:

In addition to the TV special, the site LiveFromSpace.com synced up with the satellite, creating an interactive experience unlike any other. Visitors didn’t just follow the space station: over 2,000 earthlings waved hello from Earth on Instagram, using #HelloFromEarth, and a few lucky fans got to ask questions of the astronauts on the live show.

 

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