Last night, NBC’s hit show ‘America’s Got Talent,’ began to incorporate voting and instant save in a new way: Google Search. The show is partnering with Google to allow fans to Google the terms “America’s Got Talent” or “AGT” starting at the end of the live show to access the vote, and then also tonight during the results show, to instantly save an act close to being sent home.
“We’re excited to bring fans an easy and interactive way to vote for their favorite acts on America’s Got Talent,” said Anjali Joshi, VP of Product Management, Google. “With a simple search on your mobile phone, tablet, or desktop, you can support acts you love, and also help save them from elimination.”
Tonight, when fans type in “Snapple Save or” “America’s Got Talent Save” on Google Search after the results show, the Google voting box will show up in their search results and fans logged into their Google accounts will be able to submit their save. The act with the most saves at the end of each night’s save window will be able to continue in the competition. After 6 p.m., fans in the Pacific time zone will be able to follow the save process by monitoring the “America’s Got Talent” social profiles on Google+ (+nbcagt), Twitter (@nbcagt) and Facebook (/nbcagt) and participate via Google Search when the save window is opened.
NBC has seen great success with #VoiceSave, the instant save feature implemented by social TV company Telescope. NBC is seeking to continue its strong participation TV record with its new Google partnership, and this is certainly one of the first (and at the very least, most interesting) times Google Search has been utilized as a social TV platform.
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