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How GSN’s ‘Minute to Win It’ used Instagram video with host Apolo Ohno

Instagram video is just a few days old, but TV has already flocked to the new 15-second video platform. A fun early use of the platform was executed by Olympian¬†Apolo Ohno as part of the launch of his new GSN series that “features competitors facing up to 10 challenges that escalate in level of difficulty using everyday household items.” Here are the details.

The video, which already has over 1,300 likes is a simple tune-in message but it sets an important precedent for what’s to come with TV. A year from now, it will be shocking to see a show launching without the stars taking just 6.5-15 seconds giving a shout out to current and potential fans. You can watch the Instagram video here.

 

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