NYTimes.com has a good story on the continuing conundrum behind accurately measuring online traffic. For example, Style.com says 1.8 million unique users visited the site last month. Comscore said it was 421,000. And Nielsen-Netratings say it was 497,000. “Itâ€™s interesting that people keep talking about (the internet) as much more accountable than other media, but weâ€™re not finding that to be the case yet because thereâ€™s no agreement on metrics or accounting methods,” said Jack Wakshlag, chief research officer at Turner Broadcasting System. Well, that’s not really true — the internet is much more accountable than TV, even with the metrics issues, because it’s an interactive medium — but the industry needs to come together on a solution. (Meanwhile, I think it’s a little funny that the NYTimes.com story uses the word “hit” in the headline.)
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Starting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!