NYTimes.com has a good story on the continuing conundrum behind accurately measuring online traffic. For example, Style.com says 1.8 million unique users visited the site last month. Comscore said it was 421,000. And Nielsen-Netratings say it was 497,000. “Itâ€™s interesting that people keep talking about (the internet) as much more accountable than other media, but weâ€™re not finding that to be the case yet because thereâ€™s no agreement on metrics or accounting methods,” said Jack Wakshlag, chief research officer at Turner Broadcasting System. Well, that’s not really true — the internet is much more accountable than TV, even with the metrics issues, because it’s an interactive medium — but the industry needs to come together on a solution. (Meanwhile, I think it’s a little funny that the NYTimes.com story uses the word “hit” in the headline.)
Viacom Inc. is looking for a Sr. Video Editor. next job WSVN-TV is looking for a Creative Services Director. next job NBCUniversal is looking for a Segment Producer, Ronan Farrow. next job Maryland Public Television is looking for a Producer/Editor. next job FUSE TV is looking for a Web Content Manager. next job NBCUniversal is looking for a Home Entertainment IT Finance Business Analyst. next job BET is looking for a Director of Ad Sales. next job WCYB-TV is looking for a Executive Producer. see all
Learn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!