NYTimes.com has a good story on the continuing conundrum behind accurately measuring online traffic. For example, Style.com says 1.8 million unique users visited the site last month. Comscore said it was 421,000. And Nielsen-Netratings say it was 497,000. “Itâ€™s interesting that people keep talking about (the internet) as much more accountable than other media, but weâ€™re not finding that to be the case yet because thereâ€™s no agreement on metrics or accounting methods,” said Jack Wakshlag, chief research officer at Turner Broadcasting System. Well, that’s not really true — the internet is much more accountable than TV, even with the metrics issues, because it’s an interactive medium — but the industry needs to come together on a solution. (Meanwhile, I think it’s a little funny that the NYTimes.com story uses the word “hit” in the headline.)
KGW is looking for a News Producer. next job Mainframe Studios is looking for a Assistant Production Coordinator. next job Bloomberg LP is looking for a Segment Producer. next job NBCUniversal is looking for a Senior Visuals Editor, NBC Owned TV Stations. see all
Starting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!