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How Offerpop helped make ‘Ru Paul’s All Star Drag Race’ and ‘Jersey Shore’ more social

Offerpop, describes its servies as a way to “run best-of-breed social campaigns, optimize posts, and get actionable fan data – all from one platform.” This fall Viacom Media Networks’ Logo channel and MTV leveraged their popular apps to help take the already extremely social Ru Paul Drag Race and the final season of Jersey Shore to a new level of social TV success.

Using Offerpop’s app to build social TV experiences on Facebook:

Their Tug of War app allows marketers to “set up fun, participatory showdowns between any two things.” Logo recently used this app for Ru Paul’s All Star Drag Race. They also leveraged the Sign Up App as part of an activation with Logo’s partner Orbitz Gay Travel, for a vacation sweepstake. The Sign Up App, allows a network to “build a form on your Facebook page in seconds, capturing any fan data you like.”

Creating a playbook for social TV on Facebook and helping Jersey Shore fans say goodbye:

A week ago, Offerpop also came out with their Fan Engagement playbook, a guide every social TV marketer should check out. Most recently an Offerpop app also powered a social TV app for the final season of MTV’s Jersey Shore.  The app allowed fans to do the following.

It’s coming to an end. No more fist-pumps, meatball mayhem or GTLing. Here’s your chance to say goodbye. Upload a video telling the cast your goodbye, thanks and what you loved the most about Jersey Shore. And be sure to tune into the series finale on 12/20. #lastjerzday.

 

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