Between August and October of 2013, SocialGuide found that 5.5 million people tweeted about both brands and TV, with one major takeaway being the large amount of brand tweeters that are also tweeting about TV: 73%.
Another interesting nugget was the categories of the brands discussed: 74% tweeted about consumer electronics brands, 48 % about restaurant brands, 29% about food brands, 27% tweeted about beverage brands, and 24% tweeted about car brands.
These numbers might empower advertisers to strategically push their messages and products more or less around specific TV events based on the amount of social TV conversation happening (i.e. the Super Bowl, reality cooking contents, etc). As we’ve noted, advertisers are already partnering with second screen apps as a connector to new consumers.
- NatGeo Channel Peel Campaign Proves Cross-Platform Retargeting Effectiveness
- Viggle Gives Advertisers 'Access' to Highly Targeted Second Screen Audience
- How Social TV Advertisers May Begin to Leverage Promoted Retweets
- Nielsen Study: Combined TV and Viggle Ad Exposure More Effective