Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising
Krishan Bhatia is joining Amazon Ads as vp, global video advertising.
Krishan Bhatia is joining Amazon Ads as vp, global video advertising.
Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.
BravoCon is skipping 2024, returning in 2025.
The women's NCAA basketball championship beat the men's in ratings, and advertisers are along for the ride.
NBCU is already setting ad sales records at the 2024 Paris Olympics.
Scripps features Caitlin Clark and ION rebrand in its upfront pitch deck.
AMC's upfront pitch includes a new Walking-Dead-adjacent series, more ad tiers and expanded Audience+.
Women's sports bars like The Sports Bra give brands like Aflac and local fans access to the game amid soaring ESPN March Madness basketball viewership.
Nielsen has set a big data timeline, and Comscore and VideoAmp get JIC certified.
The 2024 NewFronts schedule features a return to the IAB Main Stage, a women's sports session and more.
House of the Dragon's dueling trailers gain 80 million global views, set record.
Amazon and Peacock's NFL success did not come down to the Taylor Swift Effect.
A dedicated women's sports marketplace hits the upfront thanks to GroupM.
The Disney+ and Hulu app integration comes with new branding.
CBS and the Golden Globes ink 5-year deal following ratings boost.
The organizers will host a four-mile flotilla along the River Seine July 26.