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How The Weather Channel is using Foursquare's apps platform

The Weather Channel (TWC) continues to be at the forefront of social media innovations. The TV brand relaunched their website in honor of their 30th birthday and updated their apps with a focus on photos. They also just acquired competitor Weather Underground, an online weather service who’s partners included the Associated Press, CBS and Google.

Now the location-focused network is one of the first companies to leverage Foursquare’s new Connected Apps platform, launched at the end of June.

Now they’re taking their location-based social footprint to the next level. Foursquare’s post even cites TWC as one of the examples:

Or The Weather Channel can tell people the forecast when they check in to a new city. Whatever you build, anyone in foursquare’s 20,000,000-strong community can connect it to their account and see your messages in their post-check-in screens. We’ll attribute all your app’s contributions, so other people can connect your app or click through to your site.

We spoke with TWC’s Vice President of International Mike Zarrilli. “Along with having our users visit our properties, we also want to provide them relevant weather information within their existing daily mobile path,” he told Lost Remote. “Working with Foursquare is an example of doing just that – seamlessly integrating our forecast and weather data into a user’s day,” he added.

We asked him when this feature will be available. “The feature is available now, so users can go to their Foursquare setting and select The Weather Channel as a connected app,” he explained. “Once they check in they will see our weather.” We expect to see TV brands like the Food Network and Travel Channel leverage this great new Foursquare capability in the near future.

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