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How VHX is becoming a major channel on connected TV devices

chromecast-tal-1VHX, the direct-to-fan distribution video platform, recently launched their public-facing product after two years of private beta. They’ve already worked with creators like Dave Grohl, Ira Glass, Aziz Ansari, and Kevin Spacey to sell video content directly to fans and just announced a Chromecast integration, to help make it even easier to watch VHX content on TV. We interviewed VHX Cofounder Casey Pugh about their plans to change the way video content is distributed in a connected TV world.

Why they decided to launch on Chromecast:

Up until now if you wanted to watch content on your smart TV, you would download the video file to your computer and then transfer it to your TV, Apple TV, or XBox via thumb drive. You can still do it this way, but if you have a Chromecast, it couldn’t be easier — You’re literally two clicks from watching your digital video on your favorite TV.

We’re constantly striving for features that make direct transactions between video publishers and their audience as easy as possible. We want both sides to have the most well-designed and user-friendly selling, purchasing, and viewing experiences. Compatibility with Chromecast is a great step.

 On enabling publishers to use VHX:
We’re excited to enable all kinds of publishers — whether they’re offering multi-million-dollar features, or webisodes made entirely with a laptop — to offer their audiences as many viewing options as possible with as much ease as possible.
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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.