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Infographic: The rise of social calls to action in TV ads

Civolution_logoWith Advertising Week over, it is worth pointing out just how much television advertising has changed in the past few years. Whereas Twitter and Facebook calls to action did not exist as little as seven years ago, now, 9.9% of television ads feature a Twitter hashtag while 6.4% of ads feature a Facebook URL or hashtag. At-tech provider Civolution has put together the infographic below on social media hashtag usage. Some highlights from the infographic.

Top 3 brands that include Twitter and/or Facebook hashtags in their ads:

1) Walmart
2) Warner Bros. Pictures
3) DQ
Top 3 product categories that include Twitter and/or Facebook hashtags in their ads:
1) Department Stores
2) Theatrical Movie Releases
3) Beverages

Top 3 TV Programs flanked by ads with Twitter and/or Facebook hashtags:

1) The Daily Show
2) Behind the Music
3) So You Think You Can Dance

Advertisers using synced TV ad targeting on Twitter generated engagement rates that were 27% higher than their historical averages

 

 

 

 

 

 

 

 

 

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.