TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

Innovative videoblogging ad goes after new audience

Videoblogger Amanda Congdon has done an intriguing videoblogging ad deal with Dupont to promote its bullet-proof Kevlar material with “Dupont Science Stories.” The clips are produced with a mini-documentary style and run about two-minutes in length (see below). Selected blogs are paid to host the clips — just like ads — which are distributed by Brightcove and Federated Media. Other blogs can post the clips if they like, like we’ve done below, but we don’t get paid. The clips are cross-posted on YouTube and hosted on a Dupont microsite, stories.dupont.com. All in all, this is a very innovative way for Dupont to use the viral nature of video to achieve broad distribution with a new audience. Smart, and I bet there’s a new ad model emerging here. Meanwhile, some folks have brought up the potential conflict of interest issue here, since Amanda hosts a videoblog for ABCNews.com. But hey, is she really a journalist? “ABC and HBO both approved the DuPont spots,” Amanda explains. “And under the ‘blogger’ title, which is what I am, hello? I am not subject to the ‘rules’ traditional journalists have to follow.”

Sponsored Content

TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.