TVNewser Show TVNewser TVSpy SocialTimes AllFacebook GalleyCat PRNewser AgencySpy FishbowlNY FishbowlDC MediaJobsDaily UnBeige 10,000 Words

‘It’s Not Complicated’: AT&T’s ads top the social tv commercial chart

For last week’s edition of Bluefin Labs‘ most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number one spot with its brilliant “It’s Not Complicated” ads. The buzz confirms that AT&T has a hit on its hands. The moderator of the focus group in the commercial is Beck Bennett, who has a YouTube series called “Fresh Perspectives.” Fresh Perspectives is like The Daily Show with Bennett as Jon Stewart, and kids as the correspondents. This is a great move by AT&T and creative agency BBDO Atlanta to take Bennett’s act national.

Here’s BlueFin Labs’ analysis and chart, provided exclusively for Lost Remote.

  • We measured Tweets about commercials from December 27 – January 2. The infographic displays the brands with the most talked-about commercials during this week. 
  • The top 3 most Tweeted-about brands were AT&T (11.6K), Pepsi (11K), and Progressive (5.5K). 
  • AT&T has been rising in our chart over the past few weeks, and has finally come in at #1! Viewers love their funny “It’s Not Complicated” ads featuring children, especially the one where kids sitting around a small table debate which is better: a big tree house or a small tree house. 
  • Pepsi is still milking that commercial featuring boy band One Direction and NFL star Drew Brees…and people are still Tweeting about it!
  • This week Progressive jumped into the top three, with 20 commercials that aired a total of 3,300 times and garnered 5.5K Tweets. One of their more popular commercials that had viewers laughing was the “Chick Flick” ad that parodies The Notebook, where a guy has broken down in the rain and Flo comes to rescue him. 
  • Google jumped into this week’s list with an epic year-end commercial that only aired 25 times over 2 days, yet garnered over 4K Tweets. Many people Tweeted that the ad made them cry.
  • Trojan, another brand we don’t often see in the top ten list, was #8 this week with 2.6K Tweets about their commercials. Some viewers admitted how weird it was to watch one of their ads with their parents in the same room.

Source: Bluefin Labs

The Top 10 Social TV Commercials Chart, powered by Bluefin Labs, ranks brands according to how many Tweets their TV commercials received during one week. The “Week-Over-Week % Change” compares the amount of Tweets from the previous week to the current week listed in the chart. The “# of Earned Impressions” refers to the sum of potential impressions made by Tweets about the brand’s commercials: if someone with 100 followers sends 1 Tweet, then it is counted as making 100 potential impressions.

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!