BuzzMachine’s Jeff Jarvis has a must-read take on a new Harvard report that concludes newspapers (and, I would say by some extension all local news outlets) are heavily threatened by the Internet – and that national brands have more muscle in the future than the local folks. He breaks down the report’s assumptions and conclusions – then looks at what outlets need to do to stay in the game: aggregate, syndicate, use the “old” platform to promote the new — and most importantly… produce good journalism. Read it.
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